Launching an environmental action program to activate youth participation in sustainability initiatives.

Challenge

Bermuda’s Ministry of Home Affairs faces the challenge of educating and engaging the public in environmental stewardship and sustainability initiatives to bring about a shift in attitudes and behaviours that will benefit both Bermuda’s natural environment and the communities that depend on it.

The Ministry’s goal is to start by focusing on youth, beginning with those in public education, to encourage them to understand and participate in sustainability efforts, and ensure they are aware of the roles of government, non-profits, and individuals in these initiatives.

Solution

To tackle this challenge, the Government of Bermuda partnered with Muuvment to develop a comprehensive environmental education and action program for youth. This long-term program includes creating a Bermuda-focused brand and marketing/communications plans, a multi-year sustainability event strategy, and securing local sponsors.

Additionally, the government partners with local non-profits to amplify their efforts and provide students with more opportunities to engage in environmental work. Campaigns are designed with a focus on events to actively involve students in sustainability initiatives in the community.

Areas of Focus

Challenge

Bermuda’s Ministry of Home Affairs faces the challenge of educating and engaging the public in environmental stewardship and sustainability initiatives to bring about a shift in attitudes and behaviours that will benefit both Bermuda’s natural environment and the communities that depend on it.

The Ministry’s goal is to start by focusing on youth, beginning with those in public education, to encourage them to understand and participate in sustainability efforts, and ensure they are aware of the roles of government, non-profits, and individuals in these initiatives.

Overall Impact

This program enters the schools September 2024. Its intended impact is to create:

• Increased Awareness: Students will gain a better understanding of environmental work and government sustainability initiatives.
• Active Participation: The program will facilitate active student participation in environmental stewardship to impact targeted social and environmental causes.
• Educational Opportunities: Students will be offered additional education and engagement opportunities around national and global environmental issues.
• Coordinated Efforts: Improve coordination between governmental, non-profit, and corporate resources focused on environmental sustainability.
• Centralized Volunteering Hub: The Muuvment platform will enable tracking of compulsory and optional volunteering activities, with real-time impact reporting.

Key Learnings

This program enters the schools September 2024. Its intended impact is to create:

• Collaborative Approach: Effective sustainability education and engagement requires collaboration between government, non-profits, and the community.
• Long-term Planning: A clear, multi-year plan is essential for increasing public participation in environmental stewardship.
• Impactful Education: Hands-on, event-focused campaigns significantly enhance students’ understanding and commitment to sustainability efforts.
• Centralized Tracking: Utilizing a centralized platform for tracking volunteering activities and reporting impacts fosters transparency and accountability.

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