How stories are getting more interactive – and going mainstream
Ten or 20 years ago, what we know as “interactive video” today started as a niche called “transmedia” or “crossmedia,” borne out of web and CD-ROM art. A number of big festivals have promoted and sustained these innovative practices where (re-)inventions of story forms converge with new technologies. Sundance’s New Frontier program is a renowned example and the National Film Board of Canada has become a top player in this field, winning numerous awards with its interactive productions.